Ready to Reclaim Crown as Super Bowl's 'Worst Ad' Champion
Friday, 28 December 2007

For one Super Bowl advertiser, being voted the worst ad turned into a huge money maker., a leading provider of sales leads and mailing lists, is set to unveil a series of three new spots during Super Bowl XLII, February 3rd on FOX, in the hopes of capturing America's collective "thumbs-down crown" for the second consecutive year.

Vin Gupta, founder and chairman of, conceptualized and wrote copy for the ads himself. While other brands battle for accolades, isn't fazed by boos and jeers from the audience. "It was judged to be the best by the real pros," says Gupta. "Our ad was one of the few to feature a call-to-action, driving more than 25,000 people to the website. If it positively impacts business like it did last year, we'd be thrilled to be the worst again."

According to fan voting and several media outlets who track Super Bowl ad reaction,'s 2007 ad featuring a salesman's unlikely success story was a runaway winner for being the baddest of the bad. This year's animated spots will hit the airwaves during Super Bowl XLII's pre-game show, first and third quarter action.

As an added Super Bowl bonus, FOX has awarded four tickets to the big game. Gupta is giving the tickets away in a drawing to customers and registrants of's ad approach is more Middle America than Madison Avenue. Unlike many Super Bowl advertisers, Gupta doesn't enlist A-list celebrities or incur hefty production costs. However, the company does allocate a quarter of its annual advertising budget to be a key player in this sports spectacle.

"For, it's about results and the Super Bowl proves the ultimate vehicle for reaching our target demographic. It's one of the few times you won't see viewers fast forward through commercial breaks," added Gupta. "Our unique, no-frills ads speak directly to the millions of salespeople, businessmen and women, and entrepreneurs watching the game."

Just like last year, Vin Gupta wrote the script for the new ads, and said, "I'm not giving up my day job for an ad agency just yet." Geoff Callan and Daniel Grace from Creative Mint, a San Francisco-based ad agency, handled the animation production for the spots.

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