Hitwise to launch paid and organic search tools
Tuesday, 04 December 2007
Hitwise, the leading online competitive intelligence service, today announced the addition of several new features to its Search Intelligence(TM) product, including Paid and Organic and Fast Moving Search Terms data.
Hitwise Search Intelligence(TM) provides the industry's deepest and timeliest search behavior analysis available and is part of the Hitwise Competitive Intelligence service, which is based on how 10 million U.S. Internet users interact with more than one million websites on a daily basis.
The new features enable marketers to pinpoint opportunities to refine keyword portfolios and improve the effectiveness of search marketing campaigns.
-- Paid and Organic reports allow marketers to analyze which paid terms and organic listings have been most successful in driving traffic to competitive websites.
-- Fast Moving Search Term reports identify the terms that have increased in popularity each week across all search engines. This data can identify emerging search behavior trends to better understand what is top of mind with consumers.
"The unprecedented depth and timeliness of Hitwise data bring online marketers granular analysis on how Search and other online marketing initiatives impact website traffic each day," said Chris Maher, president of Hitwise. "Hitwise Search Intelligence tools are a cornerstone of our service and these new features enable clients to better plan their own campaigns, monitor those of their competitors and report on the effects of marketing initiatives versus market conditions."