Harte-Hanks Introduces the 'Ci Business Database'
Wednesday, 10 October 2007
Harte-Hanks, a worldwide direct and targeted marketing company, announced today that it is now making available a component of its long-standing Ci Technology Database (CiTDB) as a business-to-business data offering in North America, the Harte-Hanks Ci Business Database
The CiBDB includes telephone-verified contact information at approximately 465,000 U.S. and Canadian business locations incorporating more than 60 business functions, among them president, general manager, and senior leaders in finance, sales, marketing, human resources and purchasing.
"We make more than 50,000 calls to businesses and institutions each month to keep our database up-to-date," said Randy Wussler, managing director, market intelligence, Harte-Hanks. "During the past several years, we've begun asking for and tracking business contacts – as well as IT [information technology] platforms and contacts – as so many purchase decisions today involve others outside IT departments. Working with our new list management firm, Worldata, we're now packaging this information for marketplace use for carefully screened offers and communications."
Worldata of Boca Raton, FL, will assume list management responsibilities for the Harte-Hanks Ci Business Database, and will continue to manage the Harte-Hanks Ci Technology Database.
"With all the changes going on in business today – promotions, relocations, consolidations, mergers and acquisitions – we know that business contacts and titles change even more often, and through our extensive telephone research, we're able to keep pace with professional changes," Wussler said. "In a world where relevancy and timing matter more than ever in sales and marketing, the CiBDB represents a timely data source worth testing."