Top 100 B-to-B Advertisers Increased Spending 3% in 2006, TNS Study published by BtoB Magazine
Thursday, 13 September 2007
The top 100 B-to-B advertisers spent an estimated $6.76 billion on B-to-B advertising last year, up 3.0 percent from $6.56 billion in 2005 according to a BtoB analysis of ad spending from TNS Media Intelligence.
The data include estimated B-to-B spending on business magazines, consumer magazines, newspapers, TV, radio, online and outdoor.
Leading the ’06 list of top spenders were telecom companies with AT&T topping the list, spending an estimated $419.4 million on B-to-B advertising during the year (up 10.4 percent from the previous year). Verizon Communications was the No. 2 spender, spending an estimated $405.9 million on B-to-B advertising last year. And, Sprint-Nextel, 2005’s biggest spender, dropped to the No. 3 advertiser, spending $277.1 million on B-to-B advertising.
All B-to-B ad spending totaled $14.39 billion last year, up 1.4 percent from $14.19 billion in 2005.
BtoB’s Special Report on the Top B-to-B Advertisers includes a complete list of the Top 100 Advertisers in 2006 in addition to a break-down of where this money was spent. The report also ranks the Top 50 Internet Advertisers of 2006.
The complete story with additional statistics was published in BtoB’s September 10 issue and is titled Top 100 B-to-B advertisers increased spending 3 percent in '06. It can be viewed at BtoB’s Web site, www.btobonline.com.
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