DMA Appoints Dr. Edward T. Manzitti VP of Research
Thursday, 06 September 2007
The Direct Marketing Association (DMA) today announced the appointment of Edward T. Manzitti, PhD, as vice president of research. In his new role, Dr. Manzitti today assumes the leadership of DMA’s Research Department, including oversight of the business strategy and operational results of all DMA research products and services. He will report to DMA Executive Vice President and Chief Operating Officer Ramesh A. Lakshmi Ratan, PhD.
Concurrent with Manzitti’s appointment, Peter A. Johnson, PhD, returns to an active primary research role as research strategy and platforms vice president. Dr. Johnson will partner with Dr. Manzitti to grow the DMA’s research business and will focus research on cross-industry issues, including key public policy issues.
Dr. Manzitti’s credentials include more than 20 years of market research, analysis, and management at organizations including Harte-Hanks, Janus Group, Telcordia, and AT&T. Most recently, he was director of primary research at The NPD Group where he supported the syndicated and custom information products offered by the company’s Wireless division. There, his research initiatives covered three rapidly growing segments: mobile devices, mobile content, and wireless services.
Commenting on today’s appointment, Dr. Ratan said, “DMA long has been an authoritative source of research and market intelligence. So we are delighted that Ed today joins our research team to help us expand and enhance the important work we do to identify and benchmark the key trends — including technological, policy, and societal — that are affecting DMA members and the rapidly evolving multichannel marketing community.”
Manzitti earned a PhD in educational psychology from Michigan State University and a BA in psychology from the State University of New York at Buffalo. He also completed a graduate business program at the New York University Stern School of Business. He is a member of the American Marketing Association as well as the American Psychological Association.