StrongMail Appoints Tricia Robinson-Pridemore as VP of Market and Product Strategy
Wednesday, 29 August 2007
StrongMail Systems, Inc., an innovation leader in email infrastructure software, announced that Tricia Robinson-Pridemore has joined the company as vice president of market and product strategy. A recognized industry thought leader and early pioneer of effective email marketing tools, Robinson-Pridemore will help define the product and market strategies for the next generation of StrongMail's digital messaging solutions for marketers.
"Tricia has earned her reputation as an email industry thought leader with a successful track record for driving innovation, which makes her a very valuable and strategic addition to StrongMail's management team," said Sam Cece, CEO of StrongMail Systems. "Tricia's marketing expertise and real-world business insight will help ensure that StrongMail's solutions continue to meet the needs of marketers today and also drive the creation of new and innovative solutions that they'll need tomorrow."
Prior to StrongMail, Robinson-Pridemore served as senior vice president of marketing at Premiere Global Services, where she managed all marketing initiatives for each of Premiere's divisions. Robinson-Pridemore took the position after serving as CMO and founding principal of Accucast. In that role, she built the company into a valuable brand within the e-marketing industry, which led to its successful acquisition by Premiere.
"StrongMail is disrupting the status quo within the email industry by presenting an attractive and powerful in-house alternative to the limitations and cost constraints inherent with outsourced email solutions," said Robinson-Pridemore. "StrongMail has a powerful vision for the future of marketing, and I look forward to helping StrongMail customers maximize the ROI of their email marketing programs, while laying the foundation for convergence with other messaging channels."
Recognized for her email and interactive marketing expertise, Robinson-Pridemore regularly contributes to conferences and trade publications across the globe. She has served as chairman of the Southeast Chapter of the Direct Marketing Association (DMA) as well as on the board of directors of the Atlanta chapter of the American Marketing Association and the Association for Interactive Marketing (AIM) Responsible Email Commission.