Acxiom Digital and Goodmail Systems Partner to Provide Secure, Effective Email Delivery for Marketers
Thursday, 23 August 2007
Acxiom Corporation has announced a partnership between Acxiom Digital, a leading provider of integrated digital marketing solutions for Global 2000 enterprises, and Goodmail Systems, Inc., the creator of CertifiedEmail, which will provide qualifying Acxiom Digital clients with immediate access to CertifiedEmail.
Under terms of the partnership, Acxiom Digital will become a CertifiedEmail Premier Provider. Those Acxiom Digital clients that meet Goodmail’s rigorous accreditation standards will be able to leverage CertifiedEmail’s authentication technologies to enhance the reach and effectiveness of their email marketing campaigns.
CertifiedEmail is a class of trusted email available to senders with the best email practices and the lowest complaint rates. Currently supported by seven of the nation’s top ten mailbox providers, CertifiedEmail improves email effectiveness by delivering messages specially marked with a unique blue ribbon envelope icon and assures that all email messages are delivered directly to consumers’ inboxes rather than being inadvertently routed to junk folders.
Additionally, CertifiedEmail ensures that images and links are displayed properly and in full within email messages, allowing consumers to view graphic-rich email content — rather than it being blocked and restricted. The blue ribbon icon that appears on CertifiedEmail messages provides consumers validation that a message is coming from a trusted and legitimate source.
“Our joint offering with Goodmail is further validation of Acxiom Digital’s ongoing commitment to providing best-in-class integrated digital marketing technology and services to our clients,” said Kevin Johnson, leader of Acxiom Digital. “In an effort to protect their customers from spam, many mailbox providers have disabled email images and links by default. As a result, the functionality and value of legitimate email messages has been reduced. By offering Goodmail Certified Email, we will help clients restore full email functionality and increase its value to recipients and marketers.”
“Acxiom Digital provides industry-leading solutions to some of the world’s largest and best known companies,” said Daniel Dreymann, co-CEO of Goodmail. “CertifiedEmail assures customer communications are received as designed, marked as authentic and desired.”