Quebecor World Appoints Hughes Bakewell President of Direct Marketing Solutions Business
Thursday, 23 August 2007
Quebecor World Inc. has announced the appointment of Hughes Bakewell as president of the Direct Marketing Solutions Business. In addition to being a key member of the Quebecor World leadership team, Bakewell will lead Quebecor World's Direct Marketing Solutions Business to create more value for customers by providing innovative targeted marketing and advertising solutions helping Quebecor World's customers to grow their businesses.
"Hughes is an important addition to our leadership team. He has a proven track record of growing marketing intensive businesses,” said Wes Lucas, president and CEO Quebecor World Inc. “Hughes' extensive experience in targeted marketing, client service, and the Internet will help Quebecor World achieve one of the main objectives of our Five Point Transformation Plan; provide our customers with a complete, multi-channel marketing solution to help them drive greater value and sales.”
Quebecor World's Direct Marketing Solutions Business is an industry leader in direct mail marketing and advertising solutions offering a wide variety of response oriented products from traditional direct mail packages to customized mailers, personalized catalogs, promotional games and other media products to deliver integrated marketing campaigns. Quebecor World's leading operations utilize inline production processes to print, image and mail, thereby reducing cycle time and increasing the speed to market for our customers' marketing vehicles.
The company's direct marketing facilities print and mail nationwide and through partnerships offer multi-media solutions integrated with print. Quebecor World provides marketing and advertising solutions to a wide-range of companies in a host of industries including financial services, telecommunications, retail, consumer packaged goods, and publishing.
Before joining Quebecor World, Bakewell most recently served as vice president marketing at Quest Diagnostics Inc. Prior to that, Bakewell was president and CEO of an internet company, Kickstart Inc., and before that he was a managing director at an advertising agency, The Integer Group. He has also spent more than a decade in a succession of leadership roles in marketing and business development at Frito-Lay Inc., Hallmark Cards Inc., and Pepsi-Cola Inc.
Bakewell obtained an MBA from Northwestern University in Evanston, IL, and he also has a Bachelor of Finance degree from the University of Virginia in Charlottesville, VA.