DMW Worldwide Brings Catherine Schneider; On Board as Account Director
Friday, 22 June 2007
Warren Hunter, president and CEO of DMW Worldwide LLC, announced that Catherine Schneider has joined the agency as Account Director in the Commercial Group. She will support clients in the insurance and financial services sectors as well as business-to-business and technology under Renée Mezzanotte, senior vice president, account group director.
Prior to joining DMW, Schneider was Director of Product Marketing for United Healthcare where she developed more than 350 direct mail programs that targeted AARP members. Before that she served as Director of Product Development for Aegon USA where she was responsible for the development of numerous insurance and non-insurance products and brands across all response channels. There, she developed the first Web site in the United States where consumers could purchase term life insurance online.
Schneider has also held senior marketing positions with The ICT Group and The Vanguard Group of Investment Companies.
“Catherine brings to DMW two decades of hands-on direct marketing experience across a variety of direct channels,” said Hunter. “Our clients will directly benefit from her comprehensive expertise in all aspects of marketing, branding, and channel development.”