NRL Direct Merges Into Specialists Marketing Services
Tuesday, 19 June 2007
Specialists Marketing Services, Inc. has announced that effective July 2, 2007, NRL Direct will be acquired via a merger. The NRL associates will be working from the SMS headquarters in Weehawken, NJ.
Lon Mandel, CEO & president of Specialists Marketing Services states, “We respect how Steve Bogner and his staff have run their business and are excited that this talented group will be joining Specialists Marketing Services. His dedicated client base is a testament to the customer service Steve and his team provide.”
Steve Bogner, president and owner of NRL states, “My staff and I are looking forward to becoming part of the Specialists team. I have seen many changes during my 30 plus years in the direct marketing industry. Specialists Marketing Services has a strong brand and is well positioned in our industry. They have a solid presence in all facets of our industry. Additionally, I have known Lon Mandel since 1982 and believe he represents the future of our industry. Our goal is to help our clients in every way possible and being part of The Specialists gives us that opportunity.”