MeritDirect Awarded Management of PaperDirect Z-24 & CircBase Enhancements File
Thursday, 07 June 2007
MeritDirect has been awarded management of the new-to-market file: PaperDirect Z-24 & CircBase Enhancements. PaperDirect, a leading supplier of designed, laser-printable quality papers and other high-quality paper goods and novelty items, allows customers to create their own unique, complete personal, professional and company image.
PaperDirect helps customers add personal flair to each and every project. Their selection spans the creative landscape; from letterhead, stationery, business cards, presentation folders, certificate paper, trophies, and motivational gifts to invitations with coordinating reception and response cards, seasonal, themed and festive party papers, menu papers and so much more.
As a participant in the Z-24 cooperative database, the PaperDirect catalog list is enhanced with Z-24 catalog, Experian demographic and CircBase subscriber data for increased targeting of this responsive file. Z-24 is a catalog cooperative database comprised of over 400 leading catalog marketers who share their 24 month customer names, addresses and purchase behavior.
The CircBase database is comprised of over 163 top publications that share their subscription data. These readers are sophisticated, affluent consumers who are socially active, professionally successful and are natural leaders and influencers. They have the time, resources and interest to purchase upscale luxury products and services. A true resource of over 80,000 prospects, these PaperDirect subscribers have never been more accessible for your direct marketing offers.