Harte-Hanks Appoints Marketcap as a Reseller of IT Business Data in the Benelux Marketplace
Monday, 04 June 2007
Harte-Hanks, Inc. a worldwide, direct and targeted marketing company and a leading global supplier of data on information technology (IT) companies and business individuals, today announces a new agreement with MarketCap International Holding. MarketCap will now serve as a reseller of the Ci Technology Database (CiTDB) for the Benelux marketplace.
The Harte-Hanks CiTDB in Europe offers in-depth information on IT and telecommunications decision-makers, based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries.
MarketCap is recognized as a foremost data and analytics European company specializing in the IT and telecoms market in the Benelux region and producing market-leading MarketScan reports that give in-depth coverage in the technology marketplace.
“This agreement with a regional leader enhances our sales coverage in the Benelux market, bringing our data right to the centre of Europe and to those firms who are positioned to tap and serve the Benelux market,” said Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks. “With MarketCap, we have found a partner who has the in-depth knowledge and understanding of the Benelux market to help local companies with their high-tech and business-to-business data requirements.”
“With our local [Benelux] knowledge and the scope and depth of the Harte-Hanks Ci Technology Database, we believe we have a powerful data solution to bring to companies across the region,” said Alfred den Besten, co-founder and managing partner of MarketCap. “We will not only just sell this unique database service, but also will incorporate these data in our shared marketing services offering. We now can deliver all necessary sales and marketing components to our current and prospective customers.”