NextAction Names Joel Davidson President & CEO
Thursday, 31 May 2007
Karl Friedman, Chairman of the Board of NextAction, announced that Joel Davidson who has nearly two decades of marketing, advertising and technology leadership at some of the nation’s leading traditional and new media companies, will be added to the NextAction team as the next President and Chief Executive Officer to lead one of the industry’s fastest growing co-operative database companies.
Karl Friedman, the CEO/President of NextAction since founding the company five years ago, and builder of other industry successes, Abacus and NDL Lifestyle, will continue as Chairman of the Board and major investor. Mr. Davidson will join NextAction on June 14, 2007, on the day the company celebrates its five year anniversary.
“This transition of leadership will position the company for future growth while ensuring continuity of the award-winning service and products for which NextAction has become renowned,” said Mr. Friedman.
“I look forward to building on the substantial success NextAction has achieved,” said Mr. Davidson. “Karl’s seminal understanding of the industry he helped create and his entrepreneurial energy put us in the position we are today. I am excited by the opportunity to continue working with him and the NextAction team to take business to the next level.”
“Joel has a background in managing organizations through the continued growth we are anticipating. His strengths are in traditional media and new media. We brought Joel on board because of his strong general management skills and successes in growing advertising businesses,” said Mr. Friedman.
“As more and more marketers begin to build or try to maximize their direct relationships with consumers, NextAction’s suite of business insight and audience targeting products are perfectly positioned to help advertisers succeed,” said Mr. Davidson. “Simply put the relevance and results NextAction’s product-level data can deliver is key to marketing success in today’s marketplace.”
Davidson joins NextAction from AOL, where he was the EVP, Global Products and Technology. Prior to that role, Davidson led Product and Technology development for AOL’s subscription business. Davidson has also headed the Netscape, Mapquest, Compuserve, AIM, and ICQ businesses of AOL.