MeritDirect Awarded Management of Jupitermedia Masterfile; New-to-Market
Thursday, 31 May 2007
MeritDirect has been awarded management of the new-to-market Jupitermedia Masterfile, a file consisting of contacts from three divisions of Jupitermedia: Online Media, JustTechJobs, and JupiterEvents.
The Jupitermedia Masterfile (Jupitermedia Corporation, Nasdaq: JUPM) is highly selectable and, for the first time, allows marketers to target specific characteristics across all of Jupitermedia's publishing and conference areas. All data was thoroughly scrubbed in a major cleaning process, then the various data sources were mapped together, creating hot, new selection categories never before available.
The result is a truly comprehensive masterfile that grants access to over 1,000,000 creative professionals at a base price of $150/M. These knowledgeable professionals rely on the broad range and top-notch products, information and services that Jupitermedia is recognized for.
Jupitermedia Online Media operates four distinct online networks for IT professionals (internet.com and EarthWeb.com), developers (DevX.com), and creative professionals (Graphics.com); properties include 150+ Web sites and nearly 150 email newsletters. Viewed by over 20 million users, Jupitermedia Online Media generates over 400 million page views monthly.
JustTechJobs is a jobsite that brings together IT professionals and employers offering the ability to post jobs, search resumes and manage that information with a set of online tools. JustTechJobs's competitive advantages include: affordable pricing, real one-on-one customer care and a specific focus on individual technologies and disciplines that cannot be found anywhere else. This unique branch of Jupitermedia intensifies the strength of the masterfile with all new selections made available for the first time.
JupiterEvents has a long history of producing industry-renowned events such as Internet World, Search Engine Strategies (sold in 1998 and 2005, respectively) and ISPcon. Jupitermedia continues to identify targeted, under-served, vertical industries and produce conferences and expositions for those markets.
Their proven event model relies on "content" (via their associated Web sites dedicated to the topic) and "community" (the audience attracted to the dedicated content sites), in addition to utilizing traditional event promotion methods. Upcoming event topics include Web Video, Semantic Web and Digital Rights Management.