Valpak to Help Launch WE tv Bridal Block
Thursday, 24 May 2007
WE tv, the network for women, is using the blue Valpak envelope to help promote an all new season of the original series "Bridezillas" and "WE Go Bridal" Night on Sundays.
During the month of June, more than 40 million Valpak envelopes, featuring WE tv and a honeymoon-style Caribbean vacation sweepstakes, will be mailed to households throughout the United States.
One grand prize winner can choose either $5,000 in cash or a five-day trip for two to a deluxe resort in the Dominican Republic. The trip consists of two round-trip coach class air tickets and deluxe hotel accommodations for four nights with a spa treatment for each guest. Entry forms can be found in specially marked Valpak envelopes and consumers can also register at WEtv.com or Valpak.com.
WE tv will also feature the promotion with Valpak in over 200 TV spots during popular WE tv shows such as "Bridezillas," "Platinum Weddings," "What's Cooking," and "Take This House."
"We are thrilled with the exposure and value this partnership has created for our Original Series Bridezillas and the launch of WE Go Bridal night on WE tv,” said Kenetta Baily, senior vice president, WE tv Marketing. “We anticipate strong results from our joint endeavor and look forward to future promotions with Valpak."