Boscov's Department Store Chooses Harte-Hanks Database Marketing Solution to Accommodate Growth
Monday, 23 April 2007
Harte-Hanks (NYSE:HHS), a worldwide direct and targeted marketing company, today announced that Boscov’s Department Store, LLC, one of the country’s largest independent, family-owned department stores, has chosen the new Harte-Hanks Allink Enhanced for retail database marketing solution to support the company’s rapid growth and expansion.
Boscov’s has recently completed acquisitions that have resulted in 25 percent growth for the company. According to the company; this activity, along with the retailer’s initiatives to improve its multichannel marketing strategy, drove the need for a hosted customer database solution.
Now with 50 stores across the mid-Atlantic and projected 2007 sales of US$1.3 billion, Boscov’s will leverage Allink Enhanced to deliver more current and accurate customer information and to streamline sharing of that information both across the enterprise and with external partners.
Allink Enhanced, a fully-packaged database marketing solution that integrates marketing strategy, analytics and best-of-breed technology is designed to give the retailer the ability to glean greater insight into customer behavior — information that will lay the foundation for more efficient and effective multichannel customer communication programs.
"With continued growth in a competitive landscape, we needed a more scaleable and sophisticated customer database solution that would allow us to connect seamlessly with customers via multichannel, multi-wave campaigns," said Dean Sheaffer, controller and senior vice president, Boscov’s. "Harte-Hanks was an obvious choice given the successes of our long-term relationship, resulting from hands-on service and an overall understanding of our business and market. Allink Enhanced will provide the customer optimization we need as well as accommodate years of growth and continue the ROI on our investment in Harte-Hanks."
Throughout the engagement with Harte-Hanks, Boscov’s will receive a high level of strategic support, service, and access to best-of-breed technology to allow the retailer to execute more strategic, customer-focused marketing programs. Additionally, because Allink Enhanced is a configurable, packaged solution, Harte-Hanks reports that Boscov’s will be up and running in less time than it typically takes to implement an entirely custom database marketing solution, allowing the retailer to deploy it quickly for revenue-generating activities.
"Allink Enhanced gives multichannel retailers like Boscov’s the right blend of retail marketing expertise and best-of-breed technology to help realize their business goals," said Kathy Calta, corporate officer and executive vice president, Harte-Hanks. "In today’s competitive marketplace, the Allink Enhanced solution provides the customer communications strategy, insight and campaign execution to make decisions that quickly and positively deliver impact to the bottom line,”