Harte-Hanks Announces B-to-B Data Sharing Agreement with EuroContactPool
Thursday, 12 April 2007
Harte-Hanks, Inc., a worldwide, direct and targeted marketing company that is a leading global supplier of data on information technology (IT) companies and individuals, has announced an agreement to make 200,000 contact names from the European component of its Ci Technology Database (CiTDB) available to EuroContactPool, a business-to-business data provider.
In addition, EuroContactPool will be granted reseller status for the Harte-Hanks CiTDB in Scandinavia and European national markets, except the United Kingdom, France, Germany, and Spain where Harte-Hanks has an existing sales presence.
The Harte-Hanks CiTDB in Europe offers in-depth information on IT decision-makers, based on more than 200 installed IT hardware and software criteria at business and institutional sites in 20 European countries.
“The market for good quality data across Europe is growing,” said Didier Andrieu, managing director of market intelligence, Europe, for Harte-Hanks. “The inclusion of contacts from the Ci Technology Database, and EuroContactPool’s role as a reseller in Scandinavia and some of the major European markets, will make this high-quality information available to a much wider audience and is a great resource for European marketers looking to target the IT sector.”
“The addition of the Ci Technology Database contacts will add depth to the EuroContactPool database in the key IT sector,” said Per Löfgren, director, EuroContactPool. “arte-Hanks is a highly-respected data provider and the CiTDB’s focus makes it a perfect fit with EuroContactPool, the world’s fastest-growing pan-European business-to-business database. It will enhance EuroContactPool’s data with more job functions than before, with a focus on the key IT sector.”
The addition of 200,000 Harte-Hanks CiTDB contacts will take the EuroContactPool database to 15.4 million named contacts in 19.3 million organizations.