Zurich Names Arun Sinha as Group Chief Marketing & Communications Officer
Monday, 09 April 2007
Zurich Financial Services Group (Zurich) has announced that Arun Sinha, has joined the company as Group Chief Marketing & Communications Officer, effective April 1, 2007.
In his new position, Mr. Sinha will oversee all marketing and communications functions worldwide across the Group. Sinha brings over 20 years of customer-oriented marketing experience to Zurich, having served as Chief Marketing Officer for Pitney Bowes since 2001 as well as in senior marketing and business development roles with Philip Morris and Young & Rubicam.
His successes in aligning corporate product and marketing initiatives with customer aspirations have earned him numerous awards, including Business Week’s “Excellence in Corporate Advertising,” and B-to-B Magazine’s “Top Marketer of the Year” in both 2003 and 2004.
“Arun’s proven ability to deliver customer-centric strategies complements Zurich’s focus on customer, product and distribution,” stated James J. Schiro, Zurich’s Chief Executive Officer. “I am confident he will successfully build on the progress we have made with our global brand and marketing identity.”
Sinha is a frequent speaker and commentator on marketing trends, and an author of a recently published book on customer-centric growth strategies. He also serves on the Board of Directors of the U.S.-based Direct Marketing Association.