Loyalty Lab Names Former Rewards Network CEO George Wiedemann to Board of Directors
Friday, 23 March 2007
Loyalty Lab, Inc., a leading on-demand loyalty and customer relationship solution, announced it has expanded its Board of Directors to include seasoned direct marketer George Wiedemann, who was most recently was Managing Director of Harte-Hanks Partners. Wiedemann is currently a principal at his marketing services firm, Wiedemann & Lomasney.
“George is a loyalty and direct marketing icon. His experience running Rewards Network (AMEX: IRN), Responsys and Grey Direct is unrivaled,” said Mark H. Goldstein, CEO of Loyalty Lab. “We are privileged to have him on our board and look forward to his guidance and creative wit.”
“Loyalty Lab represents the new generation of powerful yet elegant and efficient technology tools that will enable marketers to use information based strategies for rewarding and retaining their most valuable customers,” said Wiedemann. “I can put my experience and insights to good work at Loyalty Lab as the company propels forward.”
Wiedemann’s career in direct, interactive, and database marketing spans more than three decades. He was most recently a Managing Director at Harte-Hanks Partners, the strategic engagement arm of direct marketer Harte-Hanks.
Prior to that, he was CEO of Rewards Network, a leading hospitality loyalty program provider. He came to that role from Responsys, a commercial email provider favored by top marketing analyst firms where he was president and CEO.
Wiedemann spent 21 years at Grey (now Grey Global Group, part of WPP), where he founded Grey Direct and built it into a global direct marketing firm with more than $1 billion in billings.
In addition to his commercial posts, Wiedemann served on the board of the directors of the Direct Marketing Association (DMA) for 15 years, capped by a 1999/2000 term as Chairman of the Board.