ARGI Acquires MediaBrains' Reader Services Division Introduces ARGI Focus
Wednesday, 21 March 2007
ARGI, a leading provider of subscription and membership customer management services, yesterday announced that it has completed the acquisition of the Reader Services business of MediaBrains, a leading provider of publisher-centric lead generation solutions. The acquisition provides ARGI with 170 new clients who represent over 400 publications serving both business-to-business and business-to-consumer readers.
"The MediaBrains Reader Service acquisition is central to ARGI’s mission of providing outstanding service to clients who utilize our subscription fulfillment solutions" said Ray Butkus, CEO, ARGI. "The ability for publishers to provide measurable results to their advertisers, in the form of leads, is critical to retaining, growing and deepening their value to advertisers who have many channels competing for their advertising spend.”
ARGI’s new reader services offering, which will be called “ARGI Focus,” also provides publishers with a Web-enabled and user-configurable lead capture facility which augments the paper response cards, which have been the industry’s mainstay for many years.
According to Butkus, “ARGI believes that many publishers, as they learn about Focus, will benefit from the highly measurable and instantaneous nature of our Web-enabled approach, while continuing to provide their advertisers a card-based solution. In an advertising environment where many publishers prime online real estate is sold-out, ARGI Focus will provide the publisher with new ad space that will encourage cross-media purchases of print ads and online lead capture”.
ARGI Focus technology will be integrated into ARGI's Vision and Insight product families, which are designed to provide subscription, membership and fulfillment-oriented clients with the tools to retain and grow their customer relationships across multiple platforms.