PennySaverUSA Teams with Independent Free Papers of America
Tuesday, 06 March 2007
PennySaverUSA.com, the Web site of the shopper publications of Harte-Hanks, Inc., has entered into a relationship with the Independent Free Papers of America (IFPA), a membership organization that represents more than 225 free-circulation community papers and shoppers reaching more than 17 million homes in the United States and Canada.
IFPA will market and support the PennySaverUSA.com Web site (http://www.pennysaverusa.com) where individual IFPA members can receive Web classified services and list their own classifieds online, furthering PennySaverUSA.com's creation of a nationwide network of local classified advertising content online.
"IFPA’s decision to work with PennySaverUSA.com in this effort is a good thing to do for our industry," said Joe Green, president, IFPA. "Local consumers and businesses increasingly use both print and digital media to help them buy and sell. The commitment shown by PennySaverUSA.com -- and its parent company Harte-Hanks -- combined with the enthusiasm of our members to leverage both media are a recipe for success."
"PennySaverUSA.com is extremely excited that IFPA has joined us in this important effort," said Loren Dalton, president of PennySaverUSA.com. "IFPA’s endorsement, along with the active involvement of numerous other state, regional and national associations, helps us in our ability to reach out and engage every shopper publication and free community paper in America -- giving consumers and businesses local advertising access from across the nation. IFPA is a respected and long-standing national association, and having its participation will help us enrich our digital offering."