Harte-Hanks Announces Direct Marketing Service to Help Smaller Technology Vendors
Monday, 26 February 2007
Extending its leadership in direct marketing for the technology market, Harte-Hanks, Inc. has unveiled a multichannel direct marketing service designed specifically for small- and medium-sized enterprises that is built on the targeting capabilities of the Harte-Hanks Ci Technology Database (CiTDB).
The offering, CiMarketConnect, is a packaged end-to-end campaign management product developed expressly for emerging technology vendors. According to the company, the core of CiMarketConnect, access to highly qualified leads from the CiTDB, is combined with scaled creative services, consultative program management, e-mail fulfillment, outbound calling, and automated lead delivery services all the tactical tools needed to execute and optimize an effective short-term direct marketing campaign, delivered at a value point that a small- or medium-sized technology vendor can implement.
The new service is available immediately in North America and Latin America to Harte-Hanks CiTDB clients. "Many of the world's biggest vendors in the technology space turn to the Harte-Hanks Ci Technology Database to find leads and stage full-scale multichannel marketing efforts," said Randy Wussler, managing director, market intelligence, Harte-Hanks. "However, smaller vendors traditionally have been unable to manage the complexity, or have lacked the resources, to access the CiTDB, and to optimize its use through various media channels and campaigns."
"With CiMarketConnect, we have scaled these same proven services by creating a convenient and affordable offering that a small - to mid-tier technology vendor can execute," Wussler said. "We have designed a solution for this segment that we believe is highly effective, but does not require smaller firms to add additional staff or exceed their budget limits."
Included in the package are leads from the market-leading Ci Technology Database [of IT contacts in the Americas] combined with consultative program management services executed by the Harte-Hanks market intelligence team that specializes in business-to-business technology lead generation. "Combining the depth and richness of the CiTDB with our experienced lead generation staff produces a powerful tool for emerging players," Wussler said. "We’re really excited about the opportunities we can create for emerging tech companies with this service." Harte-Hanks has posted details of CiMarketConnect at: http://www.citdb.com/cimarketconnect