TNS Media Acquires Social Media Analytics Company Cymfony - Jordan, Edmiston Represents Cymfony in Transaction
Monday, 26 February 2007
Cymfony today announced that it has been sold to TNS Media Intelligence (TNS MI). Headquartered in the Boston, MA area, Cymfony is an innovator in combining traditional and social media research and analysis, helping organizations extract insights into consumer behaviors and emerging market trends by monitoring, measuring, and analyzing consumer-generated and traditional media.
Since the company's inception in 1996, Cymfony has been a key force in bringing sophisticated text mining technology to the government intelligence, marketing, research and public relations communities.
The acquisition integrates Cymfony's expertise in tracking and analyzing the intersection of traditional and social media, such as blogs and social networks, with TNS MI's current extensive suite of advertising and intelligence products.
"As part of TNS MI, Cymfony gains tremendous advantages to extend our position as a leader by rapidly growing our client base, expanding our offerings and jointly creating and delivering new products. We are now connecting the dots between all media. As marketers increase their activities in the emerging social media channel, they will have an integrated partner to turn to for guidance and insight analyzed within the context of the entire marketing landscape with TNS MI," said Andrew Bernstein, CEO, Cymfony.
The Jordan, Edmiston Group, Inc. (JEGI), the New York-based investment banking firm that specializes in media and information, represented Cymfony in this transaction and acted as its exclusive financial advisor.
Part of the TNS Group, TNS MI is established in 23 countries with more than 16,000 customers. TNS MI monitors three million brands worldwide across a multitude of media, including radio, print, Internet, cinema and outdoors. In the US, TNS MI is a leading provider of strategic advertising intelligence to advertising agencies, advertisers and media properties. The company's tracking technologies collect advertising expenditure and occurrence data, as well as select creative executions, for more than 2.4 million brands across 20 media in North America.