Harte-Hanks Names William Shulby Managing Director for Direct Marketing
Thursday, 15 February 2007
Harte-Hanks, Inc., a worldwide direct and targeted marketing company, has announced the appointment of William "Bill" Shulby to the company as managing director of its database operations located here.
"Our database clients are seeking multichannel, end-to-end solutions today that produce greater value to their organizations," said Frank Harvey, corporate officer and vice president, Harte-Hanks. "With experience in insurance, retail, financial services, and healthcare sectors, Bill is well positioned to assist us in our delivery of our data-driven customer optimization solutions."
"Businesses face numerous challenges: implementing customer-centric strategies, engaging customers, maintaining freshness and relevancy, and in delivering return on investments – it's imperative to have a resource who understands these demands, and can help negotiate the hurdles," Bill Shulby said. "I welcome leading a Harte-Hanks team which is all about 'make it happen.' The challenges of our clients represent opportunities for innovation and quality in execution which have long been hallmarks of the Harte-Hanks brand."
Shulby has more than 20 years of experience in customer relationship management (CRM), database marketing and direct marketing – having had his own CRM consultancy as well as leadership roles inside the Peppers and Rogers Group and Ernst & Young’s database marketing/CRM consulting practice.
Shulby holds two master's degrees, in business administration and in marketing from Louisiana State University. His undergraduate degree is from Knox College (Galesburg, IL). He has completed executive education programs at the J.L. Kellogg Graduate School of Business at Northwestern University and the Haas School of Business at University of California, Berkeley.