Catalog and Cooperative Database Veteran, Lisa Moore, Returns to Direct Media
Wednesday, 14 February 2007
Direct Media announced yesterday that Lisa Moore has rejoined the firm in the capacity of vice president, strategic partnerships and alliances. According to CEO, Larry May, she will focus primarily on the consumer catalog arena and will develop partnerships across all Direct Media services.
“It’s great to have Lisa back. She has a tremendous amount of catalog and database experience and we really think she’ll be a terrific asset to both Direct Media and our clients,” May stated.
Prior to rejoining Direct Media, Moore served as director of new business at I-Behavior. She introduced new clients to the benefits of participating in the firm’s cooperative database and was a significant contributor to the rapid growth of I-Behavior’s membership.