Acxiom Earns an 'A' Grade in E-Mail Deliverability
Monday, 12 February 2007
Acxiom Corporation, a leading provider of integrated digital marketing solutions, today announced 95 percent of Acxiom Digital client e-mail reaches customers’ inboxes, compared to an industry average of 75.6 percent. This finding comes from new benchmark research conducted by Pivotal Veracity, the top ranked independent e-mail delivery auditing and optimization company for large enterprises.
Only 3.8 percent of Acxiom Digital’s clients’ e-mails were reported missing compared with an industry average of approximately 20 percent. About one percent of Acxiom Digital’s clients’ e-mails ended up in the bulk e-mail box, compared to 4.3 percent for the rest of the industry.
Deirdre Baird, president & CEO of Pivotal Veracity, said Acxiom’s results were exceptional and a credit to the company’s dedicated deliverability team.
“A 95 percent deliverability rate, nearly 20 points higher than the industry average, is a remarkable achievement and a testament to the investment Acxiom Digital has made in the area of deliverability,” she said.
Acxiom Digital leader Kevin Johnson said Acxiom clients across all sectors, including travel, financial services, telecommunications and retail, are benefiting financially from these high deliverability rates.
“Acxiom Digital can add millions of dollars to almost any client’s results through our deliverability advantage. To generate a response, an e-mail must reach the customer’s inbox, and each failure costs real money,” Johnson said. “We believe we have the best deliverability team in the industry and one of the best reputations among ISPs, thanks to our blue chip client base and our stringent sending practices.”
Acxiom Digital’s comprehensive deliverability technology platform includes sender authentication, content evaluation, blacklist monitoring and import hygiene to ensure opt-in e-mails make it to the inboxes of customers who requested them.