infoUSA Appoints Barry Rubin as Director of Business Development
Monday, 12 February 2007
infoUSA, a leading provider of proprietary business and consumer databases, sales leads, direct marketing, and e-mail marketing, has announced that Barry Rubin will be the director of business development for the political, nonprofit, and government markets. Rubin has extensive experience in politics and government, and is very well connected with fundraising and marketing groups in these entities.
infoUSA Founder, Chairman and CEO Vin Gupta said, “Every political organization, political campaign, association and charitable organization needs databases for fundraising, marketing, polling, analytics, and research. infoUSA is the leader in this marketplace, which generates substantial revenue for the company. Barry Rubin will be instrumental in growing this part of the business. His understanding of this market and his vast connections are a real asset.”
According to infoUSA, political organizations, associations, and charitable organizations have large databases of members, donors, and potential donors. They use the infoUSA database for micro targeting, analytics, research, segmentation, direct mail marketing, e-mail marketing and telefundraising.