Reprise Media Rates infoUSA's Salesgenie.com Super Bowl Ad a 'Touchdown'
Tuesday, 06 February 2007
infoUSA(R), a leading provider of proprietary business and consumer databases, sales leads, direct marketing, and e-mail marketing, today announced its 30-second spot for Salesgenie.com(TM), a fast-growing online sales lead service, was recognized as a "Touchdown" by Reprise Media.
In their Search Marketing Scorecard for Super Bowl XLI, Reprise Media put Salesgenie.com in the top category for fully integrating their ad and Web components, connecting advertising with search and putting them ahead of such advertisers as Ford and Doritos, whose ads were rated as "Fumbles".
Target audiences agreed with Reprise: Since airing, Salesgenie.com's integrated advertising and marketing effort has generated more than 10,000 registrations from potential new customers, according to infoUSA.
Reprise's Scorecard recognized that fully three-quarters of Super Bowl marketers failed to "integrate any recognizable elements from their TV commercials into their search ads" and that 70 percent of the landing pages surveyed "didn't have any clear association with the Super Bowl ads that triggered them."
Salesgenie.com's integrated approach put the company into a category with only seven others (out of 45 total advertisers) in which "TV connects with search, landing these advertisers in the end zone!"
According to infoUSA Chairman and CEO Vin Gupta, "Our ad wasn't supposed to be funny or clever. It was supposed to bring in subscribers, and it's been successful beyond our wildest dreams.”
“We're gratified that Reprise recognized what we were trying to accomplish, and we are already working on next year's ad,” Gupta added.
infoUSA's objective with its Salesgenie.com commercial was to introduce the service to the more than 78 million viewers who will likely tune into this year's Super Bowl. Salesgenie.com is an online sales leads and mailing list delivery system offering unlimited access to 12 of infoUSA's flagship databases. Users can access the site at any time to download, print and manage unlimited sales leads, mailing lists and business credit reports.