ComScore, Evolution Road Provide E-Marketing Effectiveness for Pharmaceutical Industry
Thursday, 01 February 2007
comScore Pharmaceutical Solutions, a division of comScore Networks and a leader in measuring the digital age, together with its partner Evolution Road announced today the development and publishing of consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.
After working together for four years on behalf of leading pharmaceutical companies to address e-marketing challenges, comScore Networks and Evolution Road have developed and published pharmaceutical industry e‑marketing benchmarks based on aggregate and blinded data across a multitude of studies.
Covering patients and prospects, these new benchmarks focus on the impacts of specific e-marketing initiatives, such as online banners, search and visitation to brand and disease-specific Web sites, and key brand business objectives, including brand awareness, brand favorability, generating incremental new patient starts, incremental adherence/ next fill and data for ROI calculations.
comScore and Evolution Road presented the findings from the e-marketing effectiveness benchmark study at the ePharma Summit, conducted by the Institute for International Research at the Ritz-Carlton Philadelphia.
To request more information about the comScore / Evolution Road e-marketing effectiveness benchmarks for the pharmaceutical industry visit www.comscore.com/solutions/info_req.asp?industry=pharma.