Leapfrog Online Acquires Arrowhead Direct Marketing
Monday, 29 January 2007
Leapfrog Online, a leading independent online direct marketing firm, has announced the acquisition of Pennsylvania-based marketing agency, Arrowhead Direct Marketing, LLC. A full service marketing and media company primarily serving the financial services and retail industries, Arrowhead Direct Marketing is expected to enhance Leapfrog Online's already deep expertise in marketing financial services online. This acquisition also clearly establishes Leapfrog Online's presence on the East Coast.
Scott Epskamp, president and co-founder of Leapfrog Online, commented, "Leapfrog Online's acquisition of Arrowhead Direct Marketing is a new milestone for us. We're delighted to offer our clients an additional level of service as we establish our first office on the East Coast. We expect to fully leverage and integrate the expertise of both companies into a successful East Coast office."
"Arrowhead Direct Marketing is proud to join ranks with a true leader in online direct marketing," said Tom McNamara of Arrowhead Direct Marketing. "We look forward to moving beyond our strong track record as we build upon this new relationship."
Prior to starting Arrowhead, McNamara held senior-level marketing positions at Fleet Credit Card and Advanta Corp., including Advanta's international joint venture with the Royal Bank of Scotland while based in the UK. Since Arrowhead's formation in 2003, they have served several of the nation's leading financial services companies