Reed Business Information Acquires Online Lead Generation Business Buyerzone
Wednesday, 24 January 2007
Reed Business Information (RBI), a leading business-to-business publisher in the US and part of Reed Elsevier, a leading global publisher and information provider, has acquired BuyerZone.com, Inc., a leading online B-to-B marketplace that links prospective buyers to qualified suppliers of more than 125 business product and service categories. These include office and industrial equipment, telecom, technology, software services, human resources, financial products and retail services. Since 2004, BuyerZone has facilitated more than $5 billion worth of transactions.
The Jordan, Edmiston Group, Inc., New York City, closed the deal.
The acquisition will accelerate online growth for RBI. BuyerZone’s search engine marketing expertise will assist RBI in expanding its marketing and editorial reach across numerous industry sectors. BuyerZone will benefit from RBI’s substantial portfolio of Web sites, magazines and e-mail marketing businesses, as well as search engine optimization skills from Reed Business Interactive and Reed Business’ global tradeshows.
Tad Smith, CEO of Reed Business Information commented, “We are pleased to acquire BuyerZone, a company with a strong track record in search engine marketing and lead generation, as a cornerstone of our online growth strategy.”
BuyerZone President and Chief Executive Officer Sam Zales added, “We are excited to become a part of Reed Business Information. RBI’s online and offline reach and resources across a broad set of industries will provide significant growth opportunities for BuyerZone, which will benefit both buyers and suppliers using our marketplace.”