Petsky Prunier Announces Acquisition of The Credo Group by TRANZACT
Monday, 22 January 2007
Petsky Prunier has announced the acquisition of The Credo Group by TRANZACT, a portfolio company of Halyard Capital. Credo is an established online direct marketing company serving the insurance industry.
TRANZACT, a leading provider of end-to-end technology-driven customer acquisition solutions, serves the financial services, insurance and telecom sectors. The acquisition of Credo significantly expands TRANZACT’s customer acquisition capabilities and brings additional depth to their insurance solutions.
A team from Petsky Prunier LLC, led by Michael Petsky, served as exclusive financial advisor to The Credo Group and initiated, structured and negotiated the transaction on behalf of the company.
Petsky Prunier is a leading specialty investment bank serving the marketing sector. The firm provides merger and acquisition advisory services to companies in the marketing services & technology, interactive advertising and specialty media industries.