Amergent Announces Acquisition of CreativeOne Direct
Thursday, 18 January 2007
Amergent, Inc. president Jack Doyle has announced the recent acquisition of CreativeOne Direct, Inc. of Westford, MA.
“Our team is excited to add the considerable knowledge, expertise, and award-winning talent of CreativeOne Direct to our agency,” said Doyle. “Mary Hutchinson (President and Founder of CreativeOne Direct, Inc.) is a seasoned and highly respected fundraiser. She is passionate about the causes she helps and she exhibits a rare talent to express every client’s needs eloquently and convincingly. Her staff is highly skilled, creative, and dedicated, with decades of fundraising expertise that makes them a good fit for our business. We look forward to working collaboratively in our clients' best interests, and to helping them develop new ways to raise money and increase their regular income streams.”
Mary Hutchinson explained, “There is no question that Amergent is the industry leader in database management and strategic analytic tools for nonprofit fundraising. I have worked with many database systems, but once I had the opportunity to work with Amergent’s tools, and saw the results they are generating for their clients, I wanted to be associated with no one else. The ministry marketplace is grossly under served in this area. I am delighted to be able to introduce my clients to a better way to do segmentation and projections, and raise more net income.”
Doyle agreed, saying “CreativeOne clients can look forward to a wide range of fundraising analysis tools, and experts who can advise them as to what the trends reflect and what they should do about them. Together, we'll be able to help clients understand their donors' giving preferences better; so they'll see what donors are willing and able to do, and which existing strategies need to be adjusted. We will offer insightful strategic direction that sustains successful fundraising practices, while promoting innovation toward increased income generation.”