MBS to Provide Hanesbrands Inc. with Database Marketing Services
Thursday, 18 January 2007
MBS, a provider of advanced database and interactive marketing solutions, announced today that they have been engaged by Hanesbrands Inc. to provide comprehensive direct marketing services for the company's direct-to-consumer operations, including strategic services, data warehousing, marketing automation, analytics, merge/purge processing, and interactive marketing.
Hanesbrands Inc operates three catalogs: One Hanes Place, Just My Size, and Champion, four e-commerce Web Sites, as well as approximately 200 outlet stores. In addition, Hanesbrands manages 12 content sites including sites supporting the L'eggs, Playtex, and Bali brands.
MBS's delivery will include its customized marketing database solution, Klondike®, which will enable Hanesbrands Inc. to gain a better understanding of its customers and their purchase patterns across brands and channels. Klondike features modules for data mining, campaign management, and advanced reporting, as well as best-of-breed analytical and data visualization tools. Klondike's seamless integration with MBS' email engine provides a powerful marriage of online and offline data that delivers an end-to-end marketing solution.
Lissa Napolillo, executive vice president, MBS, said, "We are thrilled to have this opportunity to become a strategic partner of Hanesbrands Inc. Our extensive knowledge of Customer Relationship Management (CRM) in Catalog, Retail, Web and Direct TV makes us a perfect fit as Hanesbrands' data manager and collaborative partner. Our goal is to deliver an advanced marketing solution that brings new insight to online and offline customer activity and will serve as the foundation for revenue growth. We look forward to a long and prosperous business relationship."