Anderson Direct Marketing Hires Cathy Vlad, VP of Sales
Friday, 05 January 2007
Anderson Direct Marketing has hired Cathy Vlad as Vice President, to lead the company’s Sales department. As VP, Vlad is responsible for developing new business, providing strategic direction, and managing the Sales force at Anderson. Adept in direct marketing sales, Vlad previously worked for Vertis Communications. Prior to that, she operated her own full-service direct marketing advertising agency for over 14 years.
“With Cathy’s extensive experience in sales, marketing and business development leadership, as well as her in-depth knowledge of our online web-to-print DM Valet portal, we are very excited to have her on board,” said Ted Tietge, CEO of Anderson Direct Marketing. “Her innovative leadership and business acumen will be vital in identifying new key opportunities for existing and prospective clients.”
Vlad has been recognized in the industry for her ability to think outside the box, by methodically identifying and presenting complex and creative solutions. For over 25 years, Vlad has strategically implemented many successful programs, including multi-end-user web-to-print, variable data-driven direct marketing portals, ROI-focused conventional and digital direct mail packages that raise the relevance and resonance of the pieces, improving ROI and top-line revenue growth, variable data-driven trigger programs utilizing 1-to-1 communications, automated workflow solutions, list identification and segmentation, as well as database development and management.