Siegel Display Products Launches 'B2B Essentials' Web Site to Support and Promote New Product Line
Wednesday, 03 January 2007
Siegel Display Products has announced the launch of a new product line, B2B Essentials, and a supporting e-commerce Web site (www.b2bessentials.com). The B2B Essentials line will feature a full range of business and hospitality furniture, including tables and seating, waste receptacles, computer furniture and workstations, office organizers, hand trucks, coat racks and carts.
"The new Web site will include products that are a natural extension to our current offerings,” said Mary Wendel, Siegel Display Products marketing manager. “It will also include categories of products that are a brand new direction for Siegel. The B2B Web site will be fully optimized for search engines, and depending on its results, we’ll determine if a B2B Essentials catalog will follow.”
Developed by ESWS, the in-house, interactive agency of Siegel’s parent company, EBSCO Industries, the new B2B Essentials site is part of a comprehensive and ambitious plan that builds on the healthy growth the company has experienced in recent years. Along with the new B2B Essentials Web site, the plan includes refreshing and revising the current Siegel Display Products web presence as well as expanding the company’s direct mail catalog.
“2006 was a very successful year for Siegel’s five catalog mailings," says Wendel. “The results demonstrated that we needed to grow our catalog pages and products in January and March, which are our strongest mailings.”