Mokrynskidirect Launches Direct Marketer's Edge, Online Research and Reference Services
Monday, 18 December 2006
Mokrynskidirect has announced the formal launch of Direct Marketer's Edge, an innovative suite of Web-based online research and reference services and tools available via the Mokrynskidirect Web site. Direct Marketer's Edge offers clients and other industry professionals valuable information about their competition and industry trends, and data card access to thousands of lists - 24 hours, 7 days a week.
The Direct Marketer's Edge suite features:
· Catalog Advantage Tracking (CAT), where clients have access to an exclusive tracking database with pertinent information about thousands of catalogs regarding: mail dates, cover promotions, book size and page count and the ability to view actual catalog samples.
· List Locator, a unique resource that provides web-based online access to data cards for over 65,000 lists and insert media programs. Incorporated here are campaign recommendation and order planning tools.
· Knowledge Sphere, an industry trend analysis and reporting tool for clients to track: competitors' annual file growth and average order value; monthly industry sales summary trends; and mail date analysis.
"At Mokynskidirect we are proud to provide relevant, cutting-edge programs, tools and services that enable us to serve our clients' needs on every front. Direct Marketer's Edge is a prime example. Employing these powerful tools with every multichannel marketing strategy enables marketers to move ahead of their competition while ensuring customer satisfaction," states Dennis Bissig, President of Mokrynskidirect.