Opinion Survey Places UPS Among Top 10 Brands for Citizenship
Monday, 11 December 2006
UPS has been ranked ninth in the United States among 152 companies for its corporate citizenship. The survey, conducted by the public relations firm GolinHarris, asked 5,000 Americans last September to rate 152 brands for the GolinHarris Corporate Citizenship Index (CCI). The CCI looks at 12 critical corporate citizenship "drivers" to define citizenship.
The survey report, "Corporate Citizenship Gets Down to Business: Doing Well by Doing Good 2006," concluded that "Americans are sending a clear message to Corporate America: Do more …be authentic … and the business rewards will follow."