Harris Interactive Service Bureau Launches Online B-to-B Research Panels with DM2-DecisionMaker
Monday, 11 December 2006
Harris Interactive Service Bureau (HISB) and DM2-DecisionMaker® (DM2) announce the growing feasibility and availability of Expert DecisionMaker Panels™, industry-specific business-to-business (B-to-B) panels built specifically for online market research.
Companies that rely on custom market research and seek input from highly sought after respondents in the B-to-B arena, can now quickly access experts in industries such as manufacturing, information technology, construction, and small business.
HISB Senior Vice President of Client Development Jim Longo states, "We are very excited to introduce this new panel initiative with DM2 and gain momentum in the B-to-B industries it targets. Our integrated ability to deliver access to hard-to-reach, responsive professionals will meet a great demand in the custom research market. DM2’s expertise in direct marketing and database management are a great asset to their alliance with HISB and Harris Interactive. This service will play an integral role in taking our B-to-B offerings to a whole new level."
"At DM2, we are committed to helping our customers differentiate themselves in the marketplace and make better business decisions throughout their marketing lifecycles," says Steve Rourke, vice president and general manager of DM2-DecisionMaker. "We are confident that the expertise Harris Interactive and HISB bring to this service will drive market acceptance and enable us to jointly meet business demand."