Echelon Marketing Group Names Seana Willis Blake SVP of Business Development
Friday, 08 December 2006
Echelon Marketing Group announced that Seana Willis Blake has joined the firm as Senior Vice President of Business Development. Willis Blake will lead the company's retail and automotive practices.
"Seana's experience in the strategic application of data and the effective use of analysis to better understand consumer behavior and drive results will be a real asset for Echelon clients," said Don Neal, Echelon Marketing Group President. "She will use the new CAP* - Capacity, Affinity, and Propensity - framework and analytic methodology developed by Echelon to help retail and automotive clients win market share and drive marketing and sales results to new levels."
Willis Blake has more than 20 years of experience providing database marketing solutions. Prior to joining Echelon, she was a Client Representative with Acxiom where she worked with key customers in the automotive, media, and retail practices. Her clients included General Motors Corporation, Nissan North America, American Honda Motor Company, Lowe's Home Improvement, Federated Department Stores, and Williams-Sonoma, to name a few.
Willis Blake is considered an expert in new product development and roll-out, cross platform media marketing program implementation, and customer retention and up-sell programs.
Previous experience includes positions at Equifax/National Decision Systems where she provided area level data, segmentation systems, sales forecasting models, and site location services to a base of customers in the retail, insurance, and investment industries.