DM2-DecisionMaker Launches Online B-to-B Research Panels with Harris Interactive Service Bureau
Friday, 08 December 2006
DM2-DecisionMaker(r) (DM2) announces the growing feasibility and availability of Expert DecisionMaker Panels(tm), an industry-specific online research service built in conjunction with Harris Interactive Service Bureau (HISB).
Companies that rely on custom market research can now quickly access experts in industries such as manufacturing, information technology, construction, and small business to gain market insight, product feedback, and industry trends.
"At DM2, we are committed to helping our customers differentiate themselves in the marketplace and make better business decisions throughout their marketing lifecycles," says Steve Rourke, VP and General Manager of DM2-DecisionMaker. "We are confident that the expertise Harris brings to this service will drive market acceptance and enable us to jointly meet business demand."
HISB Senior Vice President Client Development Jim Longo states, "We are very excited to introduce this new panel initiative with DM2 and gain momentum in the B-to-B industries it targets. Our integrated ability to deliver access to highly sought-after, responsive expert panelists will meet a great demand in the custom research market. DM2's expertise in direct marketing and database management are a great asset in their alliance with HISB and Harris Interactive. This service will play an integral role in taking our B-to-B offerings to a whole new level."
This research service is especially useful for new market entry, product launch, and trending and tracking studies. For these and other research needs, companies can now target hard-to-reach professionals and get the business answers they need.