'All I Want for Christmas Is a Gift Card,' Finds BIGresearch Survey
Friday, 01 December 2006
“All I Want for Christmas Is a Gift Card” could be the title of a new seasonal song as consumers seem to really enjoy getting those little plastic cards, according to BIGresearch's Black Friday Survey. Over 3,000 consumers participated in the survey taken the day after Thanksgiving, which is traditionally known as Black Friday.
When asked if they enjoy receiving gift cards, 65.1 percent said they like them or love them. Only 6.6 percent said they hate or dislike them and 28.4 percent were neutral, neither liking nor disliking receiving gift cards.
Also, the survey found that 42.9 percent of consumers said they shopped or were going to shop over the Thanksgiving weekend. Only 8.6 percent have completed all of their holiday shopping and 74.8 percent have 50 percent or less of their shopping completed.
"For givers and receivers, gift cards offer a convenience in that the giver need not worry about the gift being the right size, color, style or technology and the receiver gets to choose something they really want," said Gary Drenik, president & CEO of BIGresearch.
"Everyone wins except possibly retailers who can't record their revenue until the cards are redeemed," said Drenik.
Additional information on BIGresearch may be accessed by going to: http://www.bigresearch.com and clicking on Complimentary Top Line Findings.