Boxpilot Releases New Report 'B-to-B Lead Generation with Guided Voicemail'
Friday, 01 December 2006
For today’s B-to-B marketers, the need to increase response rates is a growing mandate. In our budget conscious and high-accountability environment, a boost of just a few percentage points can make a dramatic difference to the bottom line. By examining the life of a marketing piece, marketers can begin to uncover areas of opportunity for increasing responses.
One way to do just that is through guided voicemail.
“A significant component of B-to-B lead generation is, quite simply, getting people excited. To get the responses you want, you need to inspire, motivate and convey captivating enthusiasm about your offer. The human voice is perhaps the best tool marketers have to generate that enthusiasm – that’s what guided voicemail is all about,” said Mika Kaitila, CEO of Boxpilot, Inc.
Boxpilot’s new report, “B-to-B Lead Generation with Guided Voicemail” addresses this issue, explaining guided voicemail and how it can be integrated with other media including direct mail, email, event marketing, and sales support. Case studies are also included.
“Guided voicemail gives B-to-B email marketers a new way to more effectively reach their prospects, using the power of a human voice to draw attention to their product or service,” said Mika Kaitila. “Today, as people increasingly rely on e-mail to communicate, the phone has again become less cluttered and voicemail is again viewed as an important communications tool. When prospects receive a voicemail alerting them to an important email, invitation, or direct mail campaign, it stands out – that’s why we see response rates that are 25-40 percent higher when combined with voicemail.”