Northern Lights Creates Another DRTV Campaign for Sports Illustrated
Tuesday, 28 November 2006
Northern Lights Direct Response Television has completed another direct response television (DRTV) campaign for New York-based Sports Illustrated magazine.
The NFL Season Offer campaign, which includes 60- and 120-second spots, was created to drive subscriptions sales for the sports publication.
According to Ian French, President and Executive Creative Director for Northern Lights, it is an honor to work with such a great brand. “Our mission is to create DRTV campaigns that drive sales and build brand. Sports Illustrated is the preeminent sports content provider in the world,” says French. “We are extremely proud that they have again entrusted Northern Lights to produce this important DRTV acquisition campaign.”
The campaign is airing in 3rd and 4th quarter in the US.
Northern Lights Direct Response Television is a leading brand-based DRTV agency in North America, providing strategy, media buying, creative and production services. Clients include ING DIRECT, BMG Columbia House, Bell, Manulife Financial, TD Bank Financial Group, DIRECTV, Scholastic and Yves Rocher.