Advertising.com Announces Deal With Mitsui to Enter Japanese Online Advertising Market
Thursday, 23 November 2006
Advertising.com Inc., a subsidiary of AOL LLC, has announced a deal with Mitsui & Co., Ltd. to create a new joint venture to serve the Japanese online advertising market.
Under the name Advertising.com Japan, the venture will operate the leading performance-based online advertising network in Japan, the world’s second largest market. The $3.4 billion online advertising market in Japan is expected to grow to $4.9 billion by 2009, according to 2006 data from Mizuho Corporation Bank Research.
The venture will connect advertisers and website publishers through a centralized network across which ads are automatically and dynamically served in real-time based on performance metrics such as clicks, leads, or sales generated. Advertising.com currently operates the largest third-party display advertising network in the United States.
“Partnering with a leader like Mitsui is the key to successfully entering this vibrant market,” says Lynda Clarizio, president of Advertising.com. “Mitsui gives this venture the advantages of an established market foothold, a globally respected reputation, and a successful track record of launching Internet/media joint ventures with US companies. “
Advertising.com Japan will leverage Mitsui’s established industry relationships with Japanese advertisers and publishers. Advertising.com will provide use of its proprietary ad serving and AdLearn® optimization technology.
Mitsui’s own Internet division includes affiliate, email and search marketing, as well as member/rewards programs.
“By combining Advertising.com’s exceptional technology and our deep experience and established presence in this market, we are able to provide the Japanese market with a more accountable, more impactful approach to online advertising,” says Katsuhiko Oizumi, General Manager of Media Business Division at Mitsui.
In addition to Japan, Advertising.com has operations in England, Germany, France, Spain, Sweden, Norway, Denmark, and Finland – with its headquarters located in the United States.