RedSail Media Acquires GetRelevant from LYCOS
Friday, 17 November 2006
RedSail Media, a PRIMIS Company, announced the acquisition of GetRelevant from LYCOS, Inc. GetRelevant, an early pioneer of Internet co-registration and online lead generation, brings an extensive client base, affiliate network, and experienced team to RedSail.
The move is the latest step in RedSail's rapid expansion providing 'beyond the click' performance marketing services. GetRelevant will augment RedSail's lead generation network, which helps advertisers source high quality prospects by engaging and monetizing the audiences of premier Web site partners.
According to RedSail President, Jeff Wilkins, "GetRelevant will expand the scale of our lead generation business, providing access to new clients and Web site partners. Equally important, GetRelevant's management team brings extensive industry experience and insight to RedSail"
Founded in June of 1999, GetRelevant was acquired by LYCOS in October, 2002. Commenting on the transaction, Dan Sullivan, Senior Vice President of LYCOS, said "LYCOS divested GetRelevant as part of our increased focus on LYCOS's strategy of becoming a leading community for high quality broadband entertainment content. With RedSail, GetRelevant can continue to grow its lead generation business, and we look forward to a close working relationship with RedSail."
Founded in 2003 as CogReg 360, RedSail Media is a member of the PRIMIS Marketing Group. PRIMIS President, John Healy characterized the acquisition as "An exceptional opportunity, clearly supporting our buy and build strategy. It's a direct response to requests from PRIMIS clients who seek a more integrated, multi-channel approach to prospecting." He continued, "GetRelevant simply couldn't be more aligned with the PRIMIS business from our business and our client's perspective."
The business will operate under the RedSail Media name. Terms of the purchase were not disclosed.