AB&C Group to Provide Complete Multichannel Order Management, Call Center & Fulfillment Services to the Winterthur Catalogue
Thursday, 16 November 2006
The catalogue operation of Winterthur Museum and Country Estate, one of the nation's best known direct-to-consumer marketers of gifts, jewelry, collectibles, apparel, and home and garden accessories, has moved its order management, call center, and fulfillment functions to the AB&C Group, a leading provider of integrated direct response fulfillment solutions.
Located in Delaware's Brandywine Valley near Wilmington, Winterthur (www.winterthur.org) is the former home of Henry Francis du Pont, an avid antiques collector and horticulturist. The museum estate houses a collection of over 85,000 decorative arts objects made or used in America, one of the largest such collections in the world.
The Winterthur Catalogue markets an array of distinctive products inspired by items in the Winterthur Museum collection through home and gift catalogs and a web site, www.winterthurgifts.com.
"Our decision to have AB&C Group manage our fulfillment operations offers us critical strategic advantages," explained Tina Alinskas, President of the Winterthur Catalogue. "We believe that the customer service excellence that is an AB&C hallmark will enable us to build stronger, deeper customer relationships. We also anticipate significant savings on shipping, thanks to AB&C's large shipping volumes. Most important, we'll be able to focus our energy on marketing and merchandising, which is so vital to multi-channel marketing success."
"We are proud of our new relationship with the Winterthur Catalogue and we look forward to a successful partnership," stated Steven L. Gregg, Chief Marketing Officer of the AB&C Group. "With decades of experience in multi-channel marketing fulfillment, a new facility, and advanced technology, AB&C is the ideal partner for catalog and web marketers like Winterthur who want to improve the service and efficiency of their fulfillment operations."