Message Systems Takes E-mail Deliverability to New Level for Bluestreak Bounce-Backs Decreased
Thursday, 09 November 2006
E-mail software solutions provider Message Systems announced this week at the ad:tech New York Show that Bluestreak, a leading provider of digital marketing technologies and services, has achieved tremendous business and e-mail process improvements since implementing Message Systems’ Message Transfer Agent (MTA).
Bluestreak implemented Message Systems’ MTA on the back end of its e-mail platform in February 2006, and has since benefited from a 2.5 percent decrease in e-mail bounce rates.
According to Chuck Ellis, chief technical officer for Bluestreak, "Since implementing Message Systems, not only can we more intimately and accurately monitor e-mail campaigns, but the MTA is so powerful that it allows us to handle five million to 10 million e-mails an hour, up from three million per hour previously. The combination of fast delivery speed and lower bounce back rates equates to immense improvements in our customers’ campaign success, allowing them to better justify e-mail initiatives."
"It is business-critical for ESPs to optimize e-mail deliverability so that their customers can, in turn, get e-mail communications to the right people at the right time," said Barry Abel, vice president of field operations for Message Systems. "We work hard to continually advance our technologies and provide the most advanced e-mail deliverability solutions to our forward-thinking customers such as Bluestreak."
Bluestreak’s Ellis further indicated that his company selected Message Systems over other e-mail solutions providers not only because of its powerful tool set, but also due to its solid financials, its commitment to the e-mail industry, and for what Ellis calls its organizational chemistry.
"We feel that we have found a true partner in e-mail deliverability that consistently stays in front of the technology curve,” Ellis said. “Instead of worrying about back-end MTA application development, we can focus more on our core business, which is providing good e-mail service and technology. Message Systems helps us keep our clients happy, and the value of keeping clients happy is immeasurable.”
When searching for a new back end to its e-mail platform, Bluestreak found in Message Systems an e-mail solution that met all its requirements: The MTA had to be flexible, fast, compatible with the latest protocols, and have superior security and support multiple language formats. With Message Systems, Bluestreak has also realized a dramatic improvement in e-mail forensics. The company is able to identify deliverability anomalies within a fraction of the time it used to take, then immediately remediate the issues.