OneSource and Basho Strategies Partner to Provide Solutions for Sales Growth
Wednesday, 08 November 2006
infoUSA, provider of proprietary business and consumer databases and sales leads, has announced OneSource Information Services, an infoUSA company and a leading provider of business information solutions, and Basho Strategies, Inc., an internationally renowned corporate sales training firm, today announced a strategic partnership that enables sales professionals to employ targeted prospecting techniques in order to advance the sales cycle.
For the first time, this combination of comprehensive business information coupled with focused sales strategies provides organizations with an innovative prospecting solution that leads to major revenue increases.
Recognizing that one of the biggest challenges facing all salespeople is the quest for new prospects, OneSource and Basho Strategies are partnering to improve the prospecting process.
Basho Strategies' unique approach to sales training employs phone and e-mail prospecting techniques that enable salespeople to gain immediate interest from potential clients. In order for this technique to be effective, Basho Strategies training utilizes OneSource Business Browser(SM) to give salespeople access to accurate and comprehensive company, executive, and industry information, the critical elements to engaging with prospects and customers in a meaningful way.
“This partnership represents a best-in-class prospecting solution that combines the power of the OneSource Business Browser with the immediate impact of Basho Strategies' prospecting techniques,” said Phil Garlick, president, OneSource Information Services. “The combined expertise of Basho Strategies and OneSource help sales management and their teams easily put plans and actions into place to increase new customer acquisitions.”
“By utilizing OneSource's Business Browser, sales professionals are able to quickly and effectively engage their prospects, making it a perfect fit for our targeted prospecting techniques,” said M. Jeffrey Hoffman, founder and CEO of Basho Strategies. “Business Browser coupled with Basho Strategies' sales techniques is a powerful combination that breaks down the barriers to cold calling and propels sales activity to new levels.”