Media & Entertainment, Financial Services, and Travel Will Lead Online Ad Spending
Tuesday, 07 November 2006
JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, finds that media & entertainment, financial services, travel, and automotive advertisers will spend $11.5 billion advertising online in 2011. According to a new JupiterResearch report, "US Online Category Advertising Forecast, 2006 to 2011," this will account for 57 percent of all online ad spending that year.
"Online advertising spending will increase across all advertiser categories over the next five years while a few particular categories will contribute the majority of new spending," said Emily Riley, JupiterResearch analyst and lead author of the report. "Media & entertainment and financial services advertisers benefit from business models that work well online."
By 2011, automotive and travel advertisers will be the third and fourth largest contributors to total online spending, respectively. The largest online advertiser category, media & entertainment, will contribute the most money to search advertising, accounting for over one quarter of search spending overall. Financial services is the second largest online advertising category.
"Audience fragmentation and ecommerce patterns will continue to drive brand and direct response advertisers to shift off-line budgets online," said David Schatsky, President of JupiterKagan. "With consumers spending as much time going online as watching television-a median of 14 hours per week-the shifting of budgets to online advertising is inevitable."
The complete findings of this report are immediately available to JupiterResearch clients online at www.jupiterresearch.com. For details on JupiterResearch's methodology, visit www.jupiterresearch.com/bin/item.pl/methodology or email press@jupiterkagan.com to request a detailed methodology statement. For additional information on this report, JupiterResearch's Advertising & Branding Research Service, visit www.jupiterresearch.com or contact Kieran Kelly, Senior Vice President of Global Sales and Client Service, at 1-800-481-1212 or researchsales@jupiterkagan.com.